Two years later, as a 1975 promotion, the first actual Rhino record -a vinyl 45 rpm release entitled "Go to Rhino Records" sung by the eccentric Wild Man Fischer, a street singer discovered by Frank Zappa some years earlier -was issued and given away for free in the store. Bronson began to implement customer-attraction events exhibiting the slightly offbeat Rhino flair, such as Polka Day, Redneck Day, and Hassle the Salesman Day. Harold Bronson began working at the store as an employee.Ī lack of traffic in the early days gave Foos and Bronson time to brainstorm about promotions. Rhino Records was born in October 1973, when Richard Foos opened a store on Westwood Boulevard, a few blocks south of UCLA. His entrepreneurial venture began out of the trunk of his car, driving to flea markets to try to sell the old jazz and blues recordings. Foos went to the same record store, Aaron's, and bought his own $3 pile of records. The vendor was selling each LP for a dollar, turning a healthy profit. Attending a local swap meet, Foos was inspired when he met a dealer who had purchased hundreds of records at a used record store for $3. Avid music listeners and collectors, Foos was a sociology student at the University of Southern California in the late 1960s, when Bronson worked at the University of California, Los Angeles (UCLA) as a student representative for Columbia Records. The story of Rhino Entertainment is largely the story of its president, Richard Foos, and managing director, Harold Bronson. Rhino does design work on Warner projects as well as for third party record companies. The company's themed boxed sets have been known to include extensive liner notes, elaborate graphics, 3D elements, and novelties such as jigsaw puzzles and fuzzy dice. Rhino is known for its distinctive packaging, which has garnered a number of industry awards. Rhino considers itself to be a pop culture archive company, proclaiming that "Rhino Records is the label that collects records so that you don't have to." Others have called Rhino the top catalog development company in the business. Rhino Entertainment Company produces novelty records, archival reissues, definitive musical anthologies, and various artists series. NAIC: 334612 Prerecorded Compact Disc (Except Software), Tape, and Records 512110 Motion Picture and Video Production 512230 Music Publishers Wholly Owned Subsidiary of Warner Music Group
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